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Show transcribed image text Frequenet sells 3-D printers to businesses though their professional sales force. They want to add a consumer 3-D printer line and sell to households. They are intending to launch a test market in the NYC metro area which has approximately 6.2% of the 117 million US population. They will sell through consumer electronic stores and mass merchandisers. Last year they spent $100,000 in a national market survey to learn about the interest in and potential uses by households for 3-D printing. They determined that 1% households might buy a 3-D printer in an introductory year. They plan to sell the printer to retailers for $400, Retailers have expressed great interest in the having a consumer 3-D printer line. Unit variable costs = 0. A national advertising campaign for a consumer electronics launch typically costs @ $100 million. Calculate the advertising budget to launch in NYC metro area in launch year.

Frequenet sells 3-D printers to businesses though their professional sales force. They want to add a consumer 3-D printer line and sell to households. They are intending to launch a test market in the NYC metro area which has approximately 6.2% of the 117 million US population. They will sell through consumer electronic stores and mass merchandisers. Last year they spent $100,000 in a national market survey to learn about the interest in and potential uses by households for 3-D printing. They determined that 1% households might buy a 3-D printer in an introductory year. They plan to sell the printer to retailers for $400, Retailers have expressed great interest in the having a consumer 3-D printer line. Unit variable costs = $250. A national advertising campaign for a consumer electronics launch typically costs @ $100 million. Calculate the advertising budget to launch in NYC metro area in launch year.

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