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Question: In 2017, Sam Schmitt, owner of scientific computer seller Brightview, decided to split off the ma…
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Question: In 2017, Sam Schmitt, owner of scientific computer seller Brightview, decided to split off the ma...

Show transcribed image text In 2017, Sam Schmitt, owner of scientific computer seller Brightview, decided to split off the mail order business into a separately incorporated entity called Brightview Express. Under this arrangement customers who decide to purchase a desktop scientific computer with a 900 gigabyte hard disk will pay $1, 795 at a Brightview retail outlet or $1, 145 by ordering through Brightview Express. The only difference to the consumer will be the level of support and service provided. Construct a proforma income statement for Brightview Express based on the following: Mr. Schmitt expects sales of $129,000,000 and cost of goods to be 40%. Marketing Expenses will total $22,000,000 and include $12,000,000 for sales, $9,000,000 for Catalogs and the remaining allocated to Delivery. Administrative Expenses total $4, 425,000 and comprise $3, 125,000 for salaries, $1, 300,000 for Insurance and the remaining for Interest. What net profit should he expect? Calculate gross profit margin % and net profit % Sam currently markets to 60% of all businesses in the northeast. Thus he is marketing to 1.5 million businesses in the northeast He is planning to expand — How many businesses will he market to next year, when he reaches 80% of all businesses in the northeast?

In 2017, Sam Schmitt, owner of scientific computer seller Brightview, decided to split off the mail order business into a separately incorporated entity called Brightview Express. Under this arrangement customers who decide to purchase a desktop scientific computer with a 900 gigabyte hard disk will pay $1, 795 at a Brightview retail outlet or $1, 145 by ordering through Brightview Express. The only difference to the consumer will be the level of support and service provided. Construct a proforma income statement for Brightview Express based on the following: Mr. Schmitt expects sales of $129,000,000 and cost of goods to be 40%. Marketing Expenses will total $22,000,000 and include $12,000,000 for sales, $9,000,000 for Catalogs and the remaining allocated to Delivery. Administrative Expenses total $4, 425,000 and comprise $3, 125,000 for salaries, $1, 300,000 for Insurance and the remaining for Interest. What net profit should he expect? Calculate gross profit margin % and net profit % Sam currently markets to 60% of all businesses in the northeast. Thus he is marketing to 1.5 million businesses in the northeast He is planning to expand — How many businesses will he market to next year, when he reaches 80% of all businesses in the northeast?

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